Color Accuracy for Beauty Retail

 

Kokko’s Pro App empowers sales associates to help customers find the perfect shade and formulation of complexion products across an entire catalog — in mere seconds.


Selling foundation products is a challenge for retailers — sales associates, if available, require extensive training, and in-store consultations are high-touch and laborious. Moreover, stores that sell mass-brand products lack testers, turning shade-matching into a guessing game.

Kokko's mobile solution for retail staff requires no expensive instrumentation — just an Apple mobile device and Kokko ColorChart. The app precisely measures a customer's skin tone and instantly offers personalized complexion product recommendations across a multitude of brands. Store associates who tested the Kokko app in a mass retail environment in the Fall 2017 reported the following immediate benefits:

 
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Faster In-Store Consultations

Skin tone was matched to all SKUs in under 30 seconds

TRUST IN TECHNOLOGY

Shoppers trusted the app's technology-based recommendations

Increased conversions

Store associates reported a 2X increase in purchases after using the app

 
[Kokko] made the customer feel more confident about her foundation match.”
— EDIE, Sales Associate for National Retailer
 
 
 

Kokko's Pro App can match a store customer to the entire complexion product catalog, and filter for multiple product attributes to quickly narrow down recommendations to the most relevant choices. Pro-level product details provide a quick and helpful reference for staff members who need to support a multitude of SKUs.

Kokko's Pro App also captures data that enables such additional benefits as inventory optimization, omni-channel support and true personalization that enables 1:1 marketing.

 

To learn more about Kokko's mobile solutions, please contact info@kokkobeauty.com.