Color Accuracy for Beauty Retail
Kokko’s Pro App empowers sales associates to help customers find the perfect shade and formulation of complexion products across an entire catalog — in mere seconds.
Selling foundation products is a challenge for retailers — sales associates, if available, require extensive training, and in-store consultations are high-touch and laborious. Moreover, stores that sell mass-brand products lack testers, turning shade-matching into a guessing game.
Kokko's mobile solution for retail staff requires no expensive instrumentation — just an Apple mobile device and Kokko ColorChart. The app precisely measures a customer's skin tone and instantly offers personalized complexion product recommendations across a multitude of brands. Store associates who tested the Kokko app in a mass retail environment in the Fall 2017 reported the following immediate benefits:
Faster In-Store Consultations
Skin tone was matched to all SKUs in under 30 seconds
TRUST IN TECHNOLOGY
Shoppers trusted the app's technology-based recommendations
Store associates reported a 2X increase in purchases after using the app
Kokko's Pro App can match a store customer to the entire complexion product catalog, and filter for multiple product attributes to quickly narrow down recommendations to the most relevant choices. Pro-level product details provide a quick and helpful reference for staff members who need to support a multitude of SKUs.
Kokko's Pro App also captures data that enables such additional benefits as inventory optimization, omni-channel support and true personalization that enables 1:1 marketing.
To learn more about Kokko's mobile solutions, please contact firstname.lastname@example.org.