Our Founder's Story

Makeup shopping has always been difficult for me because my skin tone is so hard to match. I’d roam from counter to counter searching for the right shades. Even makeup professionals have a hard time getting my colors right. I even tried shopping in different countries!

I soon found that I wasn’t alone. My Caucasian girlfriends as well as my Asian girlfriends admitted that they all struggled, too! I wasn’t crazy — so many women have this issue and don’t know where to turn.

As a computer scientist and researcher, I knew that this was a problem I could solve. Having recently focused my professional career on mobile consumer apps, I knew how much imaging technology had advanced. I knew I could build a team that would get it right. I began working with color scientists on a solution — Kokko.

With Kokko, I want to create the ultimate beauty counter experience — having the perfect consultant with in-depth knowledge of many, many lines of makeup who could really see my skin tone and then know what the right product should be. 

I truly believe that all women have a LEGITIMATE RIGHT to their beauty. I’m proud that Kokko can help you find those products that will make you look and feel terrific, no matter WHO YOU ARE. 


— DR. NINA BHATTI, CEO & Founder of Kokko, Inc.



Nina Bhatti, PhD

Inspired by her own personal journey with selecting and purchasing beauty products, computer scientist and innovator Nina Bhatti, Ph.D., founded Kokko in 2014 with a mission of delivering a scientifically accurate color cosmetics-matching solution for all women. Nina is formerly Chief Architect, Mobile & Cloud Systems, at Hewlett-Packard; Chief Scientist, Mobile Color Research Group, at Hewlett-Packard Laboratories; and Senior Technologist at Nokia.

Nina earned her Ph.D., M.S. in Computer Science from the University of Arizona, and her B.A. in Computer Science & Math from U.C. Berkeley. Nina holds 24 granted patents in imaging, mobile and web applications.


Scott Trappe
VP Engineering

Scott Trappe is a Silicon Valley VC-backed serial entrepreneur, who has focused on bringing disruptive software technologies to market for Oracle, Cisco, Microsoft, AT&T, Hewlett-Packard, and Raytheon.

Scott holds an M.B.A. from the Haas School of Business at U.C. Berkeley, as well as a B.S. in Computer Science from the University of Arizona.


Kokko Team & Advisors


Meli Pennington
Director of Makeup Artistry

Rayna Fagen
eCommerce & Digital Marketing
Bobbi Brown, Laura Mercier, Clinique & MAC



Jérôme Berclaz, PhD
Computer Vision

Prof. Sabine Süsstrunk
Ecole Polytechnique Fédérale de Lausanne (EPFL)
Computational Photography & Color Imaging


Scott Clearwater, PhD
Data Science

John Guenther
Academy of Art University, San Francisco
Experience Design


Teresa Tauchi
Director of Product Management

Katherine Kitto
Product Specialist

Kokko is a Techstars alu  mni company

Kokko is a Techstars alumni company.